IntoImages
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03 8300 6454

Design + Culture in Business

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Is your brand communicating the right messages?

At intoimages, we are passionate about helping our clients understand their brand and how to communicate it effectively through design.

Your brand is not just your logo, it is a combination of your business values, of your internal culture, the emotional and rational value for people to connect with and buy into your product or service and a vehicle for communicating to your audience what essentially makes you different from others.

Design and development of your brand adds value to your product or service and gives you the competitive edge you need to stand out and appeal to a specific audience. Therefore, it is one of the most important and valuable assets you need in your business toolkit.

To truly understand the possibilities of your brand, it is important to have a clear understanding of the culture and experience you are providing for your clients. 

A clearer and more precise understanding of your business strengths, personality, capabilities and distinct qualities and how they might appeal to your intended market, is the groundwork needed before laying the foundations and ultimately building and designing your brand.

Once we have an understanding of the brand experience your business is offering, we use the research as the catalyst for developing marketing material that communicates a consistent and clear message.

intoimages has been developing creative brands and brand experiences over many years that are specific to our clients' values and that appeal to their clients. 

 

Our 5 step process to understanding your brand

Our vision, using our 5i approach, is to: 

Research and Development

investigate your brand vision and purpose through research to understand the business value and experience.

identify your business strengths and value that will most appeal to your audience.

Design

Develop and design creative ideas and explore opportunities to communicate the value and experience your audience can expect.

Production

Develop and implement creative ideas in line with brand values, goals and objectives through printing or online mediums.

Consulting

Finally, we assist you to integrate the message throughout your organisation so that your customers are receiving an experience that is consistent and represents your unique brand.

The result is a clearer understanding of your organisation and the benefits of the types of customers you can engage as well as the people you employ to represent your brand message.